INSIGHTS
Thinking about your online presence? Start here.
Practical advice for local business owners. No jargon, no fluff.
Why Some Businesses Show Up on Google Maps and Yours Doesn’t
Google Maps isn’t a phone book. If you haven’t claimed your profile, you’re invisible to every “near me” search.
Why I Don’t Use Templates
Templates are fast and cheap, but they make every business look the same. Here’s why I write every line from scratch.
How a $250 Website Pays for Itself in One Customer
A website costs $250. One new customer who found you on Google instead of your competitor — and it’s already paid for itself.
What “Mobile-Friendly” Actually Means (and Why Most Sites Aren’t)
Every business owner says their site works on phones. But “it loads” and “it works well” are two different things.
Why Hand-Coded Beats WordPress for Small Businesses
WordPress runs 40% of the internet. But popular doesn't mean it's the right fit for a barber shop in Greene, NY.
What Actually Happens When You Get a Website Built for Your Business
Most people don't think about how a website gets made. Here's what actually happens when you reach out and say "I need a site."
Your Facebook Page Is Not a Website — Here’s Why It Matters
A Facebook page is free and easy. But it's not a website. Facebook decides what your page looks like and who sees your posts.
What Happens When Someone Googles Your Business and Finds Nothing
They pull out their phone and type your name into Google. Nothing comes up. They don't call you. They Google someone else.
More articles coming.
Questions? Text me at (607) 221-5678